News

An Absolut Commitment To Sustainable Fashion

We’ve often talked about sustainability and recycling here at Millionair, and we’ve also talked about how the public are part of fashion, it isn’t a bubble, so when the two meet we get interested, very interested.

By Ross Pollard – Emerging Fashion Designers Editor

We’ve often talked about sustainability and recycling here at Millionair, and we’ve also talked about how the public are part of fashion, it isn’t a bubble, so when the two meet we get interested, very interested. When an invite to the Absolut Vodka fashion show dropped into my inbox I was a bit surprised, but then I read on.

They took a quarter of a ton of rubbish from fashion week parties, back stage areas and local venues to create a runway that was used to highlight ethical labels such as Bottle Top, Elvis & Kresse and Apollonia Studios to show their collections to not just the fashion press but the public who were also invited to take a turn down the runway.

The event tied into launching Absolute Recycled, the new limited edition bottle from the drinks label, and as a junction of fashion, sustainability and brand development I can’t help but think its a really smart way to mix the three.

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About MilliOnAir (130 Articles)
MilliOnAir showcases influencers and entrepreneurs from around the world, alongside new and established luxury brands. The exquisite quality and timelessness of the magazine keeps the readership high and ensures longevity of advertising campaigns and is viewed by over one million individuals per issue. With cutting-edge cross-media opportunities and global distribution, we offer advertisers tailored & effective campaigns. ‘’Bringing people + Brands together''.

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