Last week we kicked off our season exploring the growing influence of Turkish designers on global fashion with a look at Knitss. This week we turn to progressive gender fluid label XUMU. Originally known for their oversized puffer jackets that brought an urban glamour to even the coldest day they’ve now widened their offering for spring and summer 2020.
Bringing a more resort theme to the range has worked so so well, but within that a sense of edge and power is held to create casuals and more rigid looks that convey a sense of power and stature to the wearer. It’s also worth noting that while so many labels profess that they are gender fluid for marketing, it’s usually applied more to a marketing technique than to the garments, XUMU push back by creating genuinely genderless style that works across the spectrum, and it’s so refreshing to see the desire to live up to a statement. I for one hope that they continue to embrace that while produce such eminently wearable looks.
Make sure you take a look at their site.