• Charity initiative with Re-engage which sets out to encourage communication and offer support to vulnerable and isolated communities
  • This announcement is the latest philanthropic partnership in Carolina Bucci’s recent history of supporting charitable causes close to the founder’s heart
  • A percentage of London store sales will be donated to Re-engage, and Carolina and her team will regularly volunteer for the charity
  • Inspired by conversations with her family whilst separated over the past year, Carolina Bucci will launch a book that celebrates the heartfelt and impactful nature of jewellery. Authors of chosen stories will be gifted a special piece of jewellery which will also be available in-store and online, with all proceeds going directly to Re-engage

Carolina Bucci has been at the forefront of Covid relief efforts since early 2020. In March Carolina committed to donating 25% of proceeds from her global online business to the Coronavirus Emergency Fund at Florence’s Careggi Hospital; in late March she announced ‘Isolate & Create’ – a series of printable pages that can be downloaded for colouring – in the hope that the joyful and therapeutic activity would enhance mental wellbeing during such an unprecedented time. In April Carolina turned her efforts to New York City, donating 25% of the proceeds from to New York City Meals on Wheels, a service providing nourishing meals and vital companionship to New York’s homebound elderly.

Now Carolina is focusing her efforts on the UK, the home of her flagship London store in Motcomb Street. The relationship with Re-engage will work in multiple ways. It will start with an opening donation to allow them to continue the amazing work of staying in touch with the vulnerable communities they serve. Going forward, a percentage of all Carolina Bucci’s London store sales will be donated, and every member of its London staff, including Carolina, will dedicate some time each month to participate in Re- engage’s charitable work – whether that is making a regular friendly phone call to an older person, or offering pro bono services to the charity itself.

Re-engage and Carolina Bucci share a vision of a world where no one is too old to make new friends and enjoy social interaction. The partnership is announced at a time when it is more apparent than ever that relieving loneliness and helping those who are isolated, but who have a lifetime of stories to share, is of overwhelming importance.

Over the past few months Carolina Bucci – a fourth generation jeweller – has taken considerable time to think about the challenges that her family business has faced over the last 135 years. Despite being physically separated – the last 6 months is the longest period she has ever been away from Florence and her family – she found discussing these stories with her father and relatives helped her enormously. “It has been a year full of problems – large and small – and none of us has been unaffected. I have spent time to understand what a fine jewellery business – and a family business – should be about during difficult times.” – Carolina Bucci 

Carolina Bucci pictured with her Father 

Carolina’s conversations with her Father and family over the past 6 months have inspired her to create a book of carefully selected stories narrating how jewellery can mean all sorts of different things to people and, importantly, can help reconnect those who have been separated. To celebrate the book launch later this year Carolina Bucci has created a special piece of jewellery, which will be gifted as a thank you to each of the authors who submitted the chosen stories. This piece of jewellery will also be available to purchase in store and online, with all proceeds going directly to Re-engage.

With Winter and the holiday season on the horizon the true reality of loneliness and isolation is by no means a conversation of Covid-19 and Summer past. Rather, for Carolina Bucci, it is an ongoing issue that requires awareness, action and a moment of introspection; asking yourself what you’re made of and what you stand for. 

“Loneliness is hard. Loneliness hurts. But the good news is that we can all be each other’s medicine.” Like the generations of her family before her, “I want to make decisions today that my sons will one day be proud to tell their own children about.” – Carolina Bucci 

About Melanie (185 Articles)
Entrepreneur and digital creator.

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