Rue Agthonis, London Life Reimagined

Rue Agthonis, don’t be fooled by the name, while it’s southern French roots hint at a European heritage it’s just one of the international influences founder YanLing Syl brings to the collections, having studied at the Shanghai Theatre Academy and Parsons School Of Design its lead to an ethos as ideologically as it geographically diverse. The sense of the theatre is seen in the playfully performative nature of the clothes, a notice me fun that hints at deeper notes beyond the joyful first glances.

We’re tipping this young label, only founded in 2018 for success, we love to bring you the future stars, so keep an eye out for this one.