Ginori 1735 launches la “Dolce Vita”.

The new campaign shines a light on some of the must-have collections of the Manifattura with energy, dynamism and in an unexpected way, invoking a cheerful lifestyle

Sesto Fiorentino, 30 June 2022. Ginori 1735 launches the new Dolce Vita campaign, where freedom of expression, conviviality and a creative reinterpretation of etiquette are at the center of the on and off-line narration. Protagonists of the campaign are some of the Manifattura’s must-have collections like Oriente Italiano.

With an unexpected storytelling, the campaign develops in a series of three episodes of daily life: a garden lunch, a birthday party on the beach and a pizza party.

A group of friends, free to move without a predefined script, reinterpret the rules of etiquette in a sophisticated, unexpected and playful way. “Enjoy life. Enjoy Ginori”: this is the strong and compelling message that closes each episode.

The focus is on the colorful and elegant table where the Ginori 1735 collections, Oriente Italiano, Labirinto, Catene, Il viaggio di Nettuno and Arcadia, emerge as the protagonists of the images.

The creative concept of the new Ginori 1735 campaign, created in collaboration with Spring Studios agency, underlines the lifestyle and the art of receiving of the brand through a series of daily life images and videos, guiding the viewer through the wonderfully imperfect beauty where the table is perceived as the vehicle to animate life and to embrace the unexpected.

The Dolce Vita campaign is on air on social media channels and on the Ginori 1735 website below.